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#1about 2 minutes
Introduction to leadership development at BASF
The VP of Corporate HR at BASF introduces her role in developing the top 500 leaders and setting the governance framework for leadership.
#2about 3 minutes
Understanding the pressures on modern leaders
Leaders face immense pressure and expectations during transformations, but choosing a leadership role means accepting that responsibility while still being human.
#3about 5 minutes
BASF's strategy for multidimensional transformation
BASF addresses parallel transformations through its 'Winning Ways' strategy, which centers on a cultural shift to create value and get back on a winning track.
#4about 3 minutes
Balancing a safety-first culture with agility
The chemical industry's strong safety-oriented culture creates a challenge when trying to prioritize speed over perfection, making it difficult to embrace a true failure culture.
#5about 3 minutes
Navigating AI adoption in a traditional industry
While not an early adopter, the organization fosters curiosity and experimentation with AI to drive efficiency, despite employee insecurity about the technology.
#6about 6 minutes
The trinity of business, tech, and human leadership
Effective transformation requires aligning business, technology, and human-centric leadership, which BASF achieves by making culture a central part of its business strategy.
#7about 3 minutes
Defining specific winning behaviors for culture change
BASF's cultural themes of accountability, speed, and improvement are supported by behaviors like prioritizing speed over perfection and fighting for the best solution over compromise.
#8about 5 minutes
The evolving role of HR in the digital age
HR must transform itself by embracing technology and acting as a role model to maintain its strategic importance in an AI-enabled, human-led future.
#9about 4 minutes
Final reflections on curiosity and boldness
A rapid-fire Q&A and final thoughts emphasize the critical importance of curiosity and boldness for leaders and organizations to thrive in the future.
Notes and resources
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Matching moments
04:40 MIN
Implementing a winning culture strategy at BASF
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03:51 MIN
Navigating AI adoption with curiosity and caution
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07:19 MIN
The evolving role of HR in an AI-enabled world
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03:48 MIN
Redefining HR's role in an AI-enabled organization
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02:24 MIN
Navigating multidimensional transformation in the chemical industry
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02:25 MIN
A key strategic question for HR leaders
Scaling Talent from Within: How Upskilling Fuels Growth
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06:08 MIN
Elevating HR to a strategic people-focused function
Why Developers Don't Care About Your Employer Brand and How to Fix it
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02:20 MIN
Defining the superhuman capabilities of modern HR
From Uncertainty to Empowerment: Personalizing the Human Experience with AI
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Jobs that call for the skills explored in this talk.




Binderholz GmbH

WEBUILDAI GmbH
Cologne, Germany
Remote
€67-88K
Senior




Ai-driven