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How do you teach a safety-obsessed culture to prioritize speed over perfection? BASF is transforming its workforce with nine provocative new behaviors.

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#1about 2 minutes

The dual nature of leadership responsibility in transformation

Leaders voluntarily accept high expectations during transformations, but they are also humans who are continuously learning and growing in their roles.

#2about 5 minutes

Implementing a winning culture strategy at BASF

BASF's "Winning Ways Strategy" addresses multidimensional transformation by focusing on a cultural shift towards speed, accountability, and an improvement mindset.

#3about 4 minutes

The challenge of balancing safety culture with agility

The chemical industry's strong safety-first culture, which prioritizes avoiding mistakes, creates a significant challenge when trying to adopt agile behaviors like prioritizing speed over perfection.

#4about 4 minutes

Navigating AI adoption with curiosity and caution

BASF approaches AI not as an early adopter but with high curiosity, viewing it as a key enabler for efficiency while acknowledging the insecurity it creates for knowledge workers.

#5about 5 minutes

Aligning business, tech, and people with winning behaviors

The "winning culture" strategy aligns business, technology, and human elements by starting with top leadership as role models and applying a universal set of nine winning behaviors across the entire organization.

#6about 4 minutes

Using provocative language to drive cultural change

Specific "winning behaviors," such as fighting for the best solution over compromise, use intentionally strong wording to activate organizational discussion and accelerate cultural adoption.

#7about 7 minutes

The evolving role of HR in an AI-enabled world

HR must transform itself by embracing AI and modeling bold behavior to remain relevant, focusing on an "AI-enabled, human-led" approach to equip leaders for better decision-making.

Notes and resources

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